LA MIRADA, Calif. --- Genesee Nutrition, a family-owned, Colorado-based company, is excited to announce a new partnership with Biola University Athletics. In exchange for stadium signage, Genesee Nutrition is donating high-quality protein bars to support the athletic program's student-athletes through its Athlete Fueling Station.

"I am thrilled to have Genesee Nutrition partner with Biola Athletics," said Will Carr, Genesee Nutrition founder. "As a former NJCAA and D2 athlete, I understand the importance of using proper nutrition as a tool to hit peak performance. This partnership gives us the opportunity to not only spread awareness of our brand, but fuel their students and athletes with clean nutrition they can count on so that they can continue to train, exercise, and enjoy their sport."

In addition to partnering with colleges and universities, Genesee Nutrition also offers a Name, Image, and Likeness (NIL) Program for student-athletes. The NIL Program allows college athletes to become paid endorsers and monetize their success outside of their school-funded scholarships and benefits. This initiative aligns with Genesee Nutrition's mission to support and empower athletes, providing them with opportunities to leverage their personal brand and athletic achievements. 

This partnership and promotion of the NIL Program reflect Genesee Nutrition's commitment to supporting athletes at all levels by providing them with nutritious and delicious on-the-go snacks.

About Genesee Nutrition:
Genesee Nutrition is a family-owned, Colorado-based company on a mission to redefine what a protein bar can be. They believe in making every bite count, crafting bars that are not only healthy but also delicious. Their bars are perfect for anyone who enjoys being active. Each bar is crafted with natural and organic ingredients, is non-GMO, and gluten-free, delivering 20 grams of protein per bar. For more information about Genesee Nutrition and their products, visit genesseenutrition.com or contact will@geneseenutrtion. If you're interested in learning more about their partnership opportunities, visit geneseenutrition.com/collegiate-athletic-nutrition-partnerships/

Media Contact:
Cassie Jaufmann
Director of Marketing
cassie@geneseenutrition.com
585-430-0920