LA MIRADA, Calif. — Today, Biola University Athletics unveiled a refreshed visual identity for the Eagles, introducing new primary and secondary logos, a new secondary color, updated typography and a new graphic system spanning uniforms, facilities and digital platforms. The refresh is the result of more than a year of development in partnership with the branding studio Daake and its affiliate, The Athletic Branding Company.

The refreshed identity keeps Biola's signature red and white and introduces Biola Blue as a new secondary color, unifying the athletics brand across uniforms, the Chase Gymnasium court, other athletics facilities, social media and bookstore merchandise. The new blue closely aligns with official university branding.

"Seeing this brand refresh come to life has been such a collaborative, prayerful journey. It was a gift to spend time listening — to our students, coaches, alumni, staff, faculty and administration — because we wanted a visual representation as joyful and centered as the people in our community," said Dr. Bethany Miller, associate vice president for Student Development and senior director of Athletics. 

A signature element of the new identity is a primary typeface inspired by the lettering of Biola's iconic "Jesus Saves" sign, a visual landmark tied to the university's history — giving the Eagles brand a look that is unmistakably Biola's own.

Alongside the new visual identity, Biola Athletics also introduced new public Core Values for the department: Faith, Formation, Fierce. Shaped over the past year with input from coaches, staff, alumni and student-athletes, the values reflect a faith-forward student-athlete experience built on whole-person development, where athletes are equipped to compete fiercely and use their gifts to the fullest.

"In Faith, we are rooted in Christ, anchored in Scripture — every practice, every game, every handshake with an opponent is a chance to embody God's love and bring him glory. Through Formation, we are dedicated to growth individually and as a community — developing people who will lead, serve and shine long after their final season ends, creating bonds that truly outlast seasons. And in being Fierce, we compete and live with passion, honoring the gifts God has entrusted us to reflect His image," said Miller.

What's New

• New primary and secondary Eagles logos and wordmarks
• A new secondary color, Biola Blue, alongside Biola's signature red and white
• A custom athletics typeface inspired by the "Jesus Saves" sign
• New public department Core Values: Faith, Formation, Fierce
• An expanded brand style guide covering uniforms, signage, video and social media
• New uniforms across all Eagles programs, developed with Adidas and National Sports Apparel
• A refreshed court design at Chase Gymnasium
• New Eagles merchandise at the Biola Store, plus an online team shop through National Sports Apparel
• Updated banners, wall graphics and signage across athletics facilities

The new brand rolls out today across Biola's athletics facilities, uniforms and digital channels, beginning with a social media launch series introducing the new marks and the story behind them. Student-athletes are back on campus this week, so be sure to follow team social media accounts to catch the brand in action!

Fans can shop the new Biola Eagles merchandise at the Biola Store, in person or online, and through the limited time only National Sports Apparel team shop. The full brand guidelines are available at athletics.biola.edu.